THE CATALYST FOR HEALTH TECH

Marketing

Tech Startups Pitfall

The #1 Pitfall For Tech Startups

I’ve worked with start-up technology companies for over 20 years, both as an early-stage employee and founder, and as an external advisor and mentor. While the products, technologies, business models, founders and success stories have varied greatly, the most common pitfall I’ve come across is obtaining customer input into the product far too late in…

Marketing Coop Student Hiring

So…you’re hiring a marketing co-op student?

I’ve had the privilege of being part of tech start-ups that understood the value of a senior marketing role in the early stages of a company’s life. From defining and verifying a target market, to developing and testing the value proposition, to the early stages of content development and sales education, to the formulation of…